Our brief was to create a new and distinctive brand identity for a US based start-up private equity company focused on acquiring and operating companies in the global resources sector.

We carried out a naming exercise and health check before deciding on the final and appropriate name, Seeton, before creating a brand strategy, logo, brand guidelines and supporting collateral.

The logo symbolises the coming together of companies creating strong partnership relationships, supporting each other as parts of a team.

Branding