Working with specialists from our sister company CBG:together and alongside our clients’ executive team based in New York, we carried out a series of interviews and ran workshops to identify what truly differentiates Dorilton and why Williams Racing wanted to be part of their group.

We developed a new brand strategy as well as creating a new logo, website and supporting collateral.

In addition to creating a Group identity, we also created a family of logos for their individual strategies Dorilton Ventures, Dorilton Capital and Dorilton Motorsports, with additional strategies being added in the not too distant future.

Brand strategy
Branding
Website